1Day 1 to 3
Strategy call and onboarding
We learn your business: what you sell, where you sell it, and who your best customer is. Then we build your custom acquisition engine around your service area and your ideal job.
Reach new homeowners in milliseconds.
Empowering home improvement companies of all sizes to intelligently capture homeowner demand at scale
Get Started
We built the lead engine for the biggest brands in the country. Then we pointed it at home improvement.
Bina is an AI-native customer acquisition company built for contractors who are ready to scale. Exclusive leads and appointments, verified homeowners, real intent, delivered straight into your CRM.
We spent years building customer acquisition systems for some of the country's biggest brands, then saw contractors stuck with recycled leads, ghosted appointments, and middlemen who never owned the results.
So we rebuilt the engine from the ground up: AI-native, intent-driven, and focused on connecting contractors with verified homeowners ready to hire, delivered straight into your CRM.
Backed by 25 years of data infrastructure
Bina is built on the data and publishing infrastructure of an established homeowner data and email publisher in the country, with 25 years in market and a database of verified US homeowners carrying real-time purchase intent.
Proprietary AI engine
We generate creative, build landing pages, and optimize spend automatically, then feed every sales outcome back in so targeting gets sharper every week.
Media built in house
We do not outsource your growth to a network of resellers. Creative, media buying, and optimization all happen under one roof, so quality stays high and nothing gets lost in the handoff.
Real scale
With 10 million homeowners reached and 500+ active campaigns running at any moment, we have the volume to fill your pipeline and the data to keep every lead relevant to your business.
We own distribution end to end
From the first click to the confirmed appointment, every step runs on our infrastructure. That closed loop is the difference between guessing and knowing.
Our team works out of Encino, California. We live in this industry every day. Our friends are contractors, our clients are contractors, and we treat your ad spend like it is our own.
Ready to see what we can do in your market?
Book a Strategy CallThe numbers behind the BINA platform speak for themselves
From first signal to qualified opportunity, BINA helps home improvement companies turn demand into measurable growth.
From setup to your first lead in 7 days
No long-term contracts. No shared leads. Just a system built to put your sales team in front of homeowners who are ready to buy.
2Day 4 to 7
Launch and first leads
Campaigns go live. Our system generates leads from verified homeowners in your market, enriches each one with homeowner and intent data, and delivers them into your CRM in real time.
3Ongoing
Optimize and scale
Our AI listens to your sales calls, learns what closes, and automatically sharpens targeting and spend. Your dedicated account manager monitors performance daily and builds the plan to scale.
Exclusive vs Shared
Shared leads
(everyone else)
- Sold to 3 to 5 contractors at once
- You race to call first
- Homeowner is buried in calls before you reach them
- No idea who you are calling
- You build a directory's brand
Bina exclusive leads
- One lead, one contractor, every time
- No race, the homeowner is yours
- You are the only call they get
- Enriched with income and credit range before you dial
- You build your brand
Most lead sellers disappear. We close the loop.
Most lead sellers hand you a name and vanish. Bina does the opposite. Every disposition your team logs, every call our system hears, and every appointment that books or cancels feeds back into the engine. The campaign running in month three is smarter than the one that launched in week one, because it has learned from your actual sales floor.
- 100% exclusive leads, delivered in real time
- Homeowner verification against our data
- Data enrichment: estimated income, credit range, intent
- CRM, telephony, and automations set up for you
- AI appointment setter that follows up 24/7
- Dedicated account manager with daily monitoring
- No long-term contract
Speed wins
Reaching a homeowner in the first five minutes versus the first thirty can be the difference between booking the job and losing it. Our AI assistant responds the instant a lead comes in, so no opportunity goes cold while your crew is on a roof.
See it work in your market
Book a Strategy CallOur AI-powered engine is at the heart of BINA
Leverage BINA's proprietary matching engine to find real-time homeowners who are ready to start.
Comprehensive Lead Generation Solutions
BINA offers a suite of lead generation tools designed to connect you with ready-to-hire homeowners
Qualified Leads match prospects to your service area.
Every lead is geo-filtered to your zip codes and service radius, then matched by active search intent, so you only connect with homeowners ready to hire in your market.
Calls connect you with homeowners already on the line.
Live call transfers route motivated homeowners directly to your phone the moment they're ready to talk. No forms, no delays, just real conversations with qualified prospects.
Enhanced Funnels send traffic directly to your landing pages.
Custom-built funnels push targeted ad traffic straight to your branded landing pages, capturing visitor intent and converting browsers into booked appointments.
Real results from real contractors.
We measure success the same way you do: jobs closed and revenue booked.
California ADU specialist
Starting point
An established remodeler doing solid monthly volume, but leaning on referrals and word of mouth for new business.
What we did
Built exclusive ADU campaigns to verified California homeowners, paired with our landing pages, AI follow-up, and full call tracking.
Result
$11.5M
Roughly $11.5M in ADU contracts closed over about seven months, on a budget under $15K per month including management, with about 20% of leads converting to booked appointments.
Fast start from a cold launch
Starting point
A contractor new to paid social, skeptical that bought leads could ever close.
What we did
Launched in week one with a tight, high intent ADU offer in California.
Result
$900K
About $900K in contracts closed in the first month on roughly $5K of ad spend.
National home improvement operator
Starting point
A high-volume operator that wanted to turn appointment setting into a repeatable machine.
What we did
Scaled exclusive lead flow with AI appointment setting across the entire funnel.
Result
95
Peaked at 95 qualified appointments booked in a single day.
Dive into expert insights, industry trends, and news from us.
May 24, 2026
How AI is transforming lead generation for home service pros
May 18, 2026
Industry trends: what homeowners expect from contractors in 2026
Frequently asked questions
Three things. Every lead is 100% exclusive, so it goes to you and nobody else. Every lead is verified against our homeowner data, so the phone is real, they own the home, and they are actively looking. And every lead is enriched with estimated income, credit range, and intent, so your team knows who they are calling before they dial.
Most clients invest $5,000 to $10,000 or more per month, depending on your market and how fast you want to grow. We are not the cheapest option and we are not trying to be. We are built for contractors who want exclusive, high intent leads that close. Book a call and we will give you real numbers for your market.
Most clients are live and receiving leads within seven days of their strategy call.
Home improvement and remodeling companies: ADUs, roofing, windows, bathrooms, solar, HVAC, and more. If your average job is high ticket and you have a sales team, you are likely a fit.
Yes. Bina fills your pipeline, your team closes. We recommend at least two salespeople and someone handling dispatch or appointments so no lead falls through.
Yes. One lead, one contractor, every time. The moment a homeowner enters our system they go on an exclusion list, so we never send that same person to anyone else.
No. We earn the relationship month to month. If we are not driving value, you are not locked in.