ABOUT BINA
THE TEAM BEHIND THE ENGINE.
BINA is an AI growth partner for home improvement contractors, based in Encino, California. We supply the homeowners, follow every appointment and sale, and optimize for closed jobs, not lead counts.
What we do
We run the whole path from the first ad to the signed contract, with technology we built ourselves: ads aimed at homeowners who show intent to start a project, AI-made creative tested live, quiz funnels that filter out renters and out-of-area visitors, a dialer that calls each homeowner from a local number, and Bina One, a CRM that follows every lead from new to booked and sold.
One AI engine connects all of it and moves your budget toward what closes. Every lead is exclusive to you and verified against our homeowner data before it reaches your team.
Who we work with
Home improvement and remodeling companies: ADUs, roofing, windows, bathrooms, solar, HVAC and more. If your average job is high-ticket and you have a sales team, you are likely a fit.
The people on your account
We are not a faceless agency. We live in home improvement, we sit in the same room in Encino, and these are the people running your account at every step.
![Eylon Cooper, the strategist]()
Eylon
CooperCOO
The Strategist
Picks the winning path.
![Shahar Shmueli, the oracle]()
Shahar
ShmueliFounder
and CTOThe Oracle
Sees what's coming.
![Eta, the alchemist]()
Eta
The Alchemist
Turns raw traffic into real value.
![Dorel, the architect]()
Dorel
The Architect
Builds the system.
![Mia, the connector]()
Mia
The Connector
Brings the right people together.
![Janet, the catalyst]()
Janet
The Catalyst
Sets things in motion.
![Yuval, the luminary]()
Yuval
The Luminary
Lights the way.
![Nadav Shelly, the navigator]()
Nadav
ShellyAccount
ManagerThe Navigator
Your account manager: keeps your account on course and catches any drift early.
How we measure
We measure success the same way you do: jobs closed and revenue booked. You see cost per appointment and cost per sale in your dashboard, and your budget follows revenue, not lead counts.
Clients stay anonymous in everything we publish.
Find us
- Office
- 16000 Ventura Blvd Suite 520
Encino, CA 91436 - Phone
- (818) 605-8735








