AI LEAD GENERATION
AI LEAD GENERATION FOR CONTRACTORS.
BINA uses AI at every step of lead generation for home improvement contractors. AI scans what already wins near you, drafts the ads and landing pages, moves the budget to the ads that book appointments, and texts every lead back at once and follows up 24/7. We send each sale back to Meta and Google so their ads learn who buys. Our team picks what launches, and your reps take the calls and close the jobs.
Where AI does the work
| Step | What AI does | What people do |
|---|---|---|
| Research | Scans the ads, pages and offers already winning near you | We study your trade, your area and your buyers |
| Creative | Drafts ad images, videos and copy, plus a landing page in your brand | Our team picks what goes live |
| Ads | Tests the ads live and backs the winners with the budget | We run them on Meta and Google |
| Follow-up | Texts each lead back at once and follows up 24/7 | Your reps take the calls on the dialer we set up |
| Signals | The ads on Meta and Google learn who actually buys | We send them each appointment, sale and outcome |
| Analytics | Every sale and outcome feeds the analytics, so spend follows revenue, not lead counts | In your dashboard, you watch cost per appointment and cost per sale |
What AI does not do
AI does not replace your sales team. Our team picks the ads that launch, your reps take the calls on the dialer we set up, with the estimated income, credit range and intent of each homeowner on screen, and your reps run the in-home estimates and close the jobs.
Why sales data matters
A form fill tells the ad platforms who filled out a form. A signed contract tells them who buys. We send each appointment, sale and outcome back to Meta and Google, so the ads learn from your sales, not only from form fills, and look for more homeowners like the ones who signed.
Results across our clients
- Cost per lead down 64% for three contractors, in their first weeks with our AI media buyer.
- Cost per appointment down 76% for one home improvement contractor, over two months.
- About 7 in 10 rep visits sat with the homeowner, for one California remodeler from August to October 2026.
- A peak of 95 qualified appointments booked in a single day, for a national home improvement operator.
Results depend on your market, your offer and your sales team.
Questions to ask any AI lead generation company
- Does any other contractor get the same homeowner?
- Who picks what goes live: the AI alone, or a person?
- Does it learn from your sales, or only from form fills?
- Who calls the homeowner, and how fast?
- What do you pay for: leads, appointments or ad spend?
Built in house
An AI ad engine, tested landing pages, the Bina One CRM, a smart dialer for your team, sales training for your reps and AI analytics. All ours, all wired together, from the first ad to the closed sale.
What it costs
A monthly management fee of 20% of your ad spend, plus a one-time $1,500 setup fee. The minimum ad spend is $5,000 a month, and there are no per-lead charges. Meta and Google bill the ad spend to your own card. How we charge has the full breakdown, and pay per lead vs a marketing agency compares the two ways to buy.
Who it is for
Home improvement contractors with a sales team, in trades like ADUs, roofing, windows, bathrooms and solar. We recommend at least two salespeople and someone handling appointments. Appointment setting covers how the calls and the booking work.
