APPOINTMENT SETTING
APPOINTMENT SETTING FOR CONTRACTORS.
BINA gets homeowners booked for in-home estimates with home improvement contractors. We bring exclusive homeowners from ads we run for you, AI texts each one back the moment they come in and follows up 24/7, and your rep takes the call on the dialer we set up, where the homeowner picks a time that lands on your calendar.
What appointment setting covers
Appointment setting is everything between a new lead and a booked estimate:
- Reaching every new lead fast, by text and by phone.
- Checking that they own the home, live in your service area and have a real project.
- Booking the estimate on a rep's calendar, with the job, the address and the notes.
- Following up with the ones who do not answer the first time.
How BINA books appointments
- Ads on Meta and Google aimed at homeowners in your service area, with the budget moved to the ads that book real appointments.
- Smart quizzes that filter out renters and out-of-area visitors before they reach you.
- Verification and enrichment: the phone is real, they own the home, and your rep sees estimated income, credit range and intent on screen.
- AI texts back the moment a request lands and follows up 24/7.
- The auto dialer puts your rep on the call, calling each homeowner from a local number.
- On the call, the homeowner picks a time for the in-home estimate, and it lands on your rep's calendar with the job, the address and the notes.
- Every appointment, sale and disposition your team logs feeds back into the ads, so the budget goes where jobs close.
Results
One California ADU specialist converted about 20% of their leads to booked appointments. A national home improvement operator peaked at 95 qualified appointments booked in a single day.
Results depend on your market, your offer and how fast your team calls. On the strategy call we give you real numbers for your area.
What your team does
BINA fills your pipeline, your team closes. Your reps take the calls the dialer connects and run the estimates. We recommend at least two salespeople and someone handling dispatch or appointments, so no lead falls through. AI lead generation shows what AI does and what people do.
Questions to ask an appointment setting service
- Where do the leads come from, and does any other contractor get the same homeowner?
- How fast is the first text or call, and on which days and hours?
- Who talks to the homeowner: your rep, their caller or AI?
- What counts as a booked appointment, and do you pay for one that never shows?
- Can you see cost per appointment and cost per sale, not only the number booked?
- How long is the contract, and what does it take to leave?
What it costs
There is no charge per appointment or per lead. BINA charges 20% of your ad spend each month plus a one-time $1,500 setup fee, with a $5,000 monthly minimum in ad spend, and Meta and Google bill the ad spend to your own card. How we charge has the full breakdown, and exclusive vs shared leads explains why every BINA lead goes to one contractor.
