HOW WE CHARGE
20% OF AD SPEND. MONTH TO MONTH.
BINA charges a monthly management fee of 20% of your ad spend, plus a one-time $1,500 setup fee. The minimum ad spend is $5,000 a month, there are no per-lead charges, and you can stop any month.
What a month costs
The fee is a fixed share of your ad spend, so the math is simple. A few examples:
| Monthly ad spend | Management fee (20%) | Total for the month |
|---|---|---|
| $5,000 | $1,000 | $6,000 |
| $10,000 | $2,000 | $12,000 |
| $15,000 | $3,000 | $18,000 |
Most clients start at $5,000 to $10,000 a month in ad spend, and many spend upwards of $50,000 a month on ads. What ADU leads cost shows what that spend buys in leads and booked appointments. On the strategy call we give you real numbers for your market.
Setup fee and minimum
There is a one-time setup fee of $1,500. The minimum ad spend is $5,000 a month. There are no per-lead charges.
Who pays Meta and Google
Meta and Google bill your ad spend to your own card. You send us the card once and we take care of the rest: we set up the accounts and make sure your ads keep running on the platforms.
What the fee covers
- Exclusive, verified leads: each homeowner goes to you and nobody else.
- Your CRM, telephony and automations, set up for you.
- Follow-up with every lead, 24/7.
- A dedicated account manager who monitors performance daily.
- The ads, the AI creative and the funnels, run and tested by our team.
How the fee moves
The fee follows your ad spend. When results justify spending more, the fee grows with it; when you spend less, it shrinks. Your dashboard shows cost per appointment and cost per sale, so you can judge every dollar by what it closed. Pay per lead vs a marketing agency compares this with buying leads one at a time.
No long-term contract
We earn the relationship month to month. If we are not driving value, you are not locked in. Most clients are live and receiving leads within seven days of their strategy call.
