WINDOW LEAD GENERATION
EXCLUSIVE LEADS FOR WINDOW PROS.
BINA finds homeowners who want to replace their windows, verifies that they own the home and starts following up the moment they come in, so your sales team gets booked appointments, not names on a list. Every lead is exclusive to you, and you pay 20% of your ad spend with no per-lead charges.
What a window replacement costs
Cost vs. Value 2025 puts the national average job cost for a vinyl window replacement, ten double-hung windows, at $22,073, and for a wood window replacement at $26,781.
Vinyl or wood at resale
The same report puts what each job adds to resale value at $16,657 for vinyl, about 76% of its cost, and $18,764 for wood, about 70%. Wood costs more and adds more in dollars, but vinyl keeps a larger share of what the homeowner spends.
What window leads cost on search ads
LocaliQ's 2025 home services benchmarks put Doors & Windows Sales at the second-highest cost per lead of its 16 home services categories, $200.34, behind only Roofing & Gutters, with a 4.41% conversion rate and $8.76 a click. Those are medians, and your own numbers depend on your market and your ads.
How we find window homeowners
- Ads on Meta and Google aimed at homeowners planning new windows, with AI-made creative tested live.
- Quiz funnels that filter out renters and out-of-area visitors before they reach you.
- Verification against our homeowner data: the phone is real, they own the home, and they are actively looking.
- Follow-up from the moment a lead comes in, 24/7, with a dialer that calls each homeowner from a local number.
- Bina One, our CRM, which follows every lead from new to booked and sold.
Exclusive, never shared
Marketplaces like Angi and Modernize can send the same homeowner to several contractors. Ours go to one: the moment a homeowner enters our system they go on an exclusion list, so they are never sold to anyone else. Exclusive vs shared leads shows how to compare the two.
Results across our clients
A national home improvement operator peaked at 95 qualified appointments booked in a single day. One contractor closed about $900K in contracts in their first month on roughly $5K of ad spend. Results depend on your market, your offer and your sales team.
What it costs
A monthly management fee of 20% of your ad spend, plus a one-time $1,500 setup fee. The minimum ad spend is $5,000 a month, and there are no per-lead charges. Meta and Google bill the ad spend to your own card. How we charge has the full breakdown, and pay per lead vs a marketing agency compares the two ways to buy.
Who it is for
Window replacement companies with a sales team that runs in-home estimates. We recommend at least two salespeople and someone handling appointments. Appointment setting covers how the calls and the booking work. We also run ADU, roofing, bathroom remodeling and solar lead generation.
Sources
- Cost vs. Value 2025, national averages, from JLC and Zonda.
- Cost vs. Value 2025, vinyl window replacement, on what the job includes.
- LocaliQ home services search advertising benchmarks, with data from April 2024 to March 2025.
