ADU LEAD GENERATION
EXCLUSIVE ADU LEADS FOR BUILDERS.
BINA finds homeowners who want to build an ADU, verifies that they own the property and starts following up the moment they come in, so your sales team gets booked appointments, not names on a list. Every lead is exclusive to you, and you pay 20% of your ad spend with no per-lead charges.
Why ADU leads need more than a form
An ADU is one of the biggest projects a homeowner takes on. Many people who click an ADU ad only want a price, rent their home or live outside your service area, and a form that passes all of them along burns your team's time. We filter, verify and follow up first, so the homeowners who reach your calendar own the property and want to talk about building.
How we find ADU homeowners
- Ads on Meta and Google aimed at homeowners who show intent to build, with AI-made creative tested live.
- Quiz funnels built for ADU projects that filter out renters and out-of-area visitors before they reach you.
- Verification against our homeowner data: the phone is real, they own the home, and they are actively looking.
- Enrichment with estimated income, credit range and intent, so your team knows who they are calling before they dial.
- Follow-up from the moment a lead comes in, 24/7, with a dialer that calls each homeowner from a local number.
- Bina One, our CRM, which follows every lead from new to booked and sold.
Results from a California ADU specialist
One California ADU specialist closed roughly $11.5M in ADU contracts over about seven months, on a budget under $15K a month. About 20% of their leads converted to booked appointments.
Across our best ADU accounts, a lead averages about $80 in ad spend and a booked appointment about $350, before our fee. Your numbers depend on your area, product and offer.
Results also depend on your sales team. On the strategy call we give you real numbers for your area.
Exclusive, never shared
Shared leads go to multiple contractors. Ours go to one. The moment a homeowner enters our system they go on an exclusion list, so they are never sold to anyone else. How we compare to Angi and other lead sites covers the difference in detail.
What it costs
A monthly management fee of 20% of your ad spend, plus a one-time $1,500 setup fee. The minimum ad spend is $5,000 a month, and there are no per-lead charges. Meta and Google bill the ad spend to your own card. How we charge has the full breakdown, and what ADU leads cost compares the market.
Who it is for
ADU builders and design-build firms with a sales team. We recommend at least two salespeople and someone handling appointments, so no lead falls through. Appointment setting covers how the calls and the booking work. We also run roofing, window, bathroom remodeling and solar lead generation.
