COMPARE
HOUZZ PRO ALTERNATIVES FOR CONTRACTORS.
Houzz Pro is a software subscription, with the Pro plan at $199 a month, and its advertising is sold separately from $499 a month. Most plans are 12-month contracts, and a Project Match request can go to up to six pros. The main alternatives are marketplaces that charge per lead, like Angi and Thumbtack, and your own ads, run by your team or a partner like BINA.
How Houzz Pro charges
What Houzz says on its own pages, checked in November 2026:
- Software plans: Design at $99 a month, Pro at $199 a month and Teams from $399 a month.
- Advertising is an optional add-on, from $499 a month, so the software and the ads are separate spends.
- A 30-day trial, then an annual subscription. We found no price per lead on its pages.
Contract and cancellation
- Houzz says most plans are annual 12-month contracts, and you cannot cancel early.
- They renew unless you ask, at least 30 days before the renewal date, for them not to.
- If you cancel in the 7 days after the trial ends, you pay for one month and not the rest of the year.
How many pros reach the same homeowner
Houzz's help center says a Project Match lead comes from a homeowner who fills out a questionnaire on Houzz, and that it matches them with up to six pros. Its blog says the homeowner gets each pro's contact details and Houzz profile.
What you control
In your lead settings you can choose budget levels from $ to $$$$, the scope of work, services and location, though Houzz says this is only for select pros, and you can change lead locations yourself only in some metro areas.
Houzz Pro and BINA side by side
| What differs | Houzz Pro | BINA |
|---|---|---|
| How you pay | Pro plan $199 a month; ads optional, from $499 a month | 20% of your ad spend, plus a one-time $1,500 setup fee |
| Contract | Most plans are annual, and you cannot cancel early | Month to month |
| Who else gets the lead | Project Match: up to 6 pros | No other contractor: we never share it |
| Where the leads come from | Homeowners on Houzz, through Project Match and its ads | Ads we run for your business on Meta and Google |
The alternatives to Houzz Pro
- Angi: no software plan to buy; you pay per lead, and each request goes to up to five pros.
- Thumbtack: no membership fee and no contract; you pay per lead at a price you set.
- Modernize: leads, inbound calls and live transfers, planned with its team on a consultation call.
- Your own ads on Meta and Google, run by your team or a partner like BINA: month to month, and the leads go to you alone.
Which one fits
Houzz Pro can suit a firm that wants its project software and a Houzz profile homeowners can browse, as much as the leads. BINA suits contractors with a sales team who want leads no other contractor gets, with no annual contract, starting at $5,000 a month in ad spend. How we charge has our full pricing.
Sources
Prices and policies change, so check Houzz's current terms on its own pages:
- Houzz Pro pricing, on plans, advertising and the trial.
- Houzz Pro pricing explained, on the three plans.
- Canceling Houzz Pro, on contracts, renewal and cancellation.
- Houzz lead types, on Project Match.
- How pros use Houzz to get leads, on what the homeowner receives.
- Houzz lead settings, on what you can filter.
