ROOFING LEAD GENERATION
EXCLUSIVE LEADS FOR ROOFERS.
BINA finds homeowners who need a new roof, verifies that they own the home and starts following up the moment they come in, so your sales team gets booked appointments, not names on a list. Every lead is exclusive to you, and you pay 20% of your ad spend with no per-lead charges.
What a roof replacement costs
Cost vs. Value 2025 puts the national average job cost for an asphalt shingle roof replacement at $31,871, for 30 squares torn off to the bare sheathing, and for a metal roof at $51,865. At that size, what matters is how many leads turn into signed roofs, not what each lead costs.
What roofing leads cost on search ads
LocaliQ's 2025 home services benchmarks, from 3,211 search campaigns, put Roofing & Gutters at the highest cost per lead of its 16 home services categories: $228.15, at $10.70 a click. Its conversion rate, 3.70%, was among the lowest. Those are medians, and your own numbers depend on your market and your ads.
Why every roofing lead counts
At LocaliQ's medians, a roofing lead costs $228.15 and only about 1 in 27 search clicks turns into one, so a lead that waits hours for a call is an expensive one to lose. We text each lead back at once, and the dialer puts your rep on the call the moment the request lands.
How we find roofing homeowners
- Ads on Meta and Google aimed at homeowners who need a new roof, with AI-made creative tested live.
- Quiz funnels that filter out renters and out-of-area visitors before they reach you.
- Verification against our homeowner data: the phone is real, they own the home, and they are actively looking.
- Follow-up from the moment a lead comes in, 24/7, with a dialer that calls each homeowner from a local number.
- Bina One, our CRM, which follows every lead from new to booked and sold.
Exclusive, never shared
Marketplaces like Angi and Modernize can send the same homeowner to several contractors. Ours go to one: the moment a homeowner enters our system they go on an exclusion list, so they are never sold to anyone else. Exclusive vs shared leads shows how to compare the two.
Results across our clients
A national home improvement operator peaked at 95 qualified appointments booked in a single day. One contractor closed about $900K in contracts in their first month on roughly $5K of ad spend. Results depend on your market, your offer and your sales team.
What it costs
A monthly management fee of 20% of your ad spend, plus a one-time $1,500 setup fee. The minimum ad spend is $5,000 a month, and there are no per-lead charges. Meta and Google bill the ad spend to your own card. How we charge has the full breakdown, and pay per lead vs a marketing agency compares the two ways to buy.
Who it is for
Roofing companies with a sales team. We recommend at least two salespeople and someone handling appointments. Appointment setting covers how the calls and the booking work. We also run ADU, window, bathroom remodeling and solar lead generation.
Sources
- Cost vs. Value 2025, national averages, from JLC and Zonda.
- Cost vs. Value 2025, asphalt shingle roof, on what the job includes.
- LocaliQ home services search advertising benchmarks, with data from April 2024 to March 2025.
