BATHROOM LEAD GENERATION
EXCLUSIVE LEADS FOR BATH REMODELERS.
BINA finds homeowners who want to remodel a bathroom, verifies that they own the home and starts following up the moment they come in, so your sales team gets booked appointments, not names on a list. Every lead is exclusive to you, and you pay 20% of your ad spend with no per-lead charges.
What a bathroom remodel costs
Cost vs. Value 2025 puts the national average job cost for a midrange bathroom remodel, a 5 by 7 foot room with new fixtures and a tiled tub surround, at $26,138, and for an upscale remodel at $81,612.
Midrange and upscale are different buyers
The midrange job keeps about 80% of its cost in resale value, $20,915, while the upscale one keeps about 42%, $34,000. A homeowner after an update of about $26,000 and one planning a bathroom of about $80,000 are different buyers, so before the first ad we study who buys from you and aim the campaign at the jobs you want.
What bathroom leads cost
LocaliQ and WordStream publish no benchmark for bathroom remodeling on its own. Across home services, LocaliQ's 2025 median cost per lead on search ads was $90.92. WordStream's 2026 median for Facebook campaigns with a leads objective in Home & Home Improvement was $42.95, though its whole sample for that objective was only 452 campaigns. Treat both as rough guides: a category median says little about one trade in one market.
How we find bathroom homeowners
- Ads on Meta and Google aimed at homeowners planning a bathroom remodel, with AI-made creative tested live.
- Quiz funnels that filter out renters and out-of-area visitors before they reach you.
- Verification against our homeowner data: the phone is real, they own the home, and they are actively looking.
- Follow-up from the moment a lead comes in, 24/7, with a dialer that calls each homeowner from a local number.
- Bina One, our CRM, which follows every lead from new to booked and sold.
Exclusive, never shared
Marketplaces like Angi and Modernize can send the same homeowner to several contractors. Ours go to one: the moment a homeowner enters our system they go on an exclusion list, so they are never sold to anyone else. Exclusive vs shared leads shows how to compare the two.
Results across our clients
A national home improvement operator peaked at 95 qualified appointments booked in a single day. One contractor closed about $900K in contracts in their first month on roughly $5K of ad spend. Results depend on your market, your offer and your sales team.
What it costs
A monthly management fee of 20% of your ad spend, plus a one-time $1,500 setup fee. The minimum ad spend is $5,000 a month, and there are no per-lead charges. Meta and Google bill the ad spend to your own card. How we charge has the full breakdown, and pay per lead vs a marketing agency compares the two ways to buy.
Who it is for
Bathroom and kitchen remodelers, and walk-in shower and tub companies, with a sales team that runs in-home estimates. We recommend at least two salespeople and someone handling appointments. Appointment setting covers how the calls and the booking work. We also run ADU, roofing, window and solar lead generation.
Sources
- Cost vs. Value 2025, national averages, from JLC and Zonda.
- Cost vs. Value 2025, midrange bath remodel, on what the job includes.
- LocaliQ home services search advertising benchmarks, with data from April 2024 to March 2025.
- WordStream Facebook ads benchmarks 2026, with data from April 2025 to June 2026.
